How many people are willing to devote an entire year to combat one of our nation’s greatest enemies? That’s exactly what health crusader Jordan Rubin will do on New Year’s Day when he’ll embark on a year-long, 200 city bus tour of the United States to help Americans shed pounds. Rubin has his bags packed to travel more than 44,000 miles and along the way he’ll sign 100,000 copies of his new Perfect Weight America book (www.perfectweightamerica.com), speak at 250 public events, shake more hands than Mike Huckabee, and even adopt families in serious need of total health makeovers.
Why is the New York Times best selling author opting for life on the road when he could just as easily sit in his comfy West Palm Beach office and leave book sales to his publisher? Rubin says it’s because he’s committed to sharing a message of health that Americans need to hear – and to let people know that they are killing themselves with their knives and forks at staggering rates.
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“In many homes, the average diet of processed convenience foods has resulted in fat parents, fat kids, and a fat family dog who has feasted on too many leftovers,” said Rubin. “What I’m concerned with is the millions of Americans who genuinely want to lose weight but are discouraged from failing on so many diets. With the Perfect Weight America program, I will show them how they can finally succeed and achieve a ‘perfect weight’ where they can feel and look their best.”
Rubin is no stranger to health journeys. In 1995, he battled Crohn’s and several diseases that puzzled more than 70 doctors and specialists on three continents. When his strapping six foot frame wilted to a skeletal 104 pounds, Rubin began a diet of healthy “living foods” rich in vitamins, enzymes, and probiotics. Consuming a whole foods diet similar to what his ancestors ate in Biblical times, Rubin reclaimed control over his health and vowed to devoted the rest of his life to transforming the health of others one life at a time.
Rubin became well known to millions in 2004 when he wrote the New York Times and USA Today best-seller The Maker’s Diet. But Perfect Weight America (Siloam Press), which hits bookstores January 2, is his most ambitious work to date because it encourages readers to “Change Your Diet, Change Your Life, Change Your World.”
Traveling in a 45 foot red, white, and blue Perfect Weight America bus outfitted with bold graphics, Jordan will be recognizable to many fans who are already buying tickets and making plans to hear him speak in cities such as San Diego, Los Angeles, San Francisco, Seattle, Denver, Dallas, Kansas City, Atlanta, Chicago, Philadelphia, New York, Tulsa, Boston, and Baltimore. They’ll greet him at bookstores, health food stores, gyms, organic farms, hotels, churches, and town halls to hear about how “globesity” will lead to chronic diseases and to 75 percent of adults being classified as overweight by 2015. Sick, worried, and discouraged by their failing health in many cases, the crowds are banking on Rubin to show them a better way.
This entry was posted on Thursday, January 3rd, 2008 at 11:06 am and is filed under Artists. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.